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“What people do is, if it’s work they try to figure out how to do less of it; if it’s art, they try to figure out how to do more of it.” ~Seth Godin

I’ve followed Seth Godin for years. In fact, his is the only in-coming e-communication I read daily.

I struggle with one post a week. He does a blog A DAY. For fourteen years. Every. Single. Day.

Consistency builds trust and loyalty; he’s got mine.

And so I am posting a blatant endorsement for this astute thought leader.

Though his reputation was built on his marketing expertise, his talk on education at a TEDx for Youth event on education is worth the listen.

My experience working with “grown-up” leaders engenders support for Seth’s premise: that our educational systems create road blocks to collaboration as soon as we leave the confines of a memorize-and-regurgitate environment.

The trouble is, Life is not a standardized test.

But it shouldn’t be work when it could be art.

“There’s no right way to create something interesting out of four building blocks,” Seth reminds corporate execs. Yet they hate the creative thinking exercise and find it difficult.

We send our children back to school in September. Perhaps we might take the time to ponder Seth’s illuminating answers to the question he poses: “Why do we go to school—what’s school for?”

And as we conduct ourselves, as grown-ups, in this increasingly uncertain world, we might ask ourselves a variation on the same question:

“Why do we have life—what’s life for?”

Work, or art?

The answers will define your experience of it.

Every. Single. Day.